The controversy started spiraling when users on TikTok began examining Woolworths’ steaks very closely.
One TikToker went all out to demonstrate his point by manually pulling apart two steaks from the supermarket giant, suggesting he was revealing the use of ‘meat glue’.
“And this basically when you cut it, see with this one you just pull it a little bit and certain parts come out in sections.”

He further pointed out, “This might be a solid piece, but they’ve glued it here.”
On Reddit, a user u/Next-End-4696 brought up the topic on r/perth, asking if Woolworths also uses meat glue in their ‘fillet steaks’.
Another chimed in, “Meat glue doesn’t stretch out like that.”
Indeed, ‘meat glue’ is an actual product and not a makeshift tool from someone’s art kit being misused on meat.

Officially known as transglutaminase, it is a food additive that enhances the texture and appearance of foods like processed meats, Healthline reports.
Responding to the claims, a Woolworths spokesperson reassured customers via News.com.au:
“Eye fillet steak is a very lean cut of meat with minimal connective tissue which is what makes it so tender. This is why it is easy to pull apart when pressure is applied.”